The Arkansas Department of Health (ADH) released a new anti-vaping campaign animated video for children ages 5-7.
Created by ADH staff, Coral’s Reef is a campaign designed to educate young children. The average age of nicotine initiation for minors in Arkansas is 13 years of age. Most anti-vaping campaigns target children 10 years of age and up. Coral’s Reef videos and materials are designed to reach children with anti-vaping and anti-nicotine messages before they start getting messages from peers and the vaping industry.
According to data analysis on the initiation of electronic cigarette use among youth in the U.S., e-cigarette smoking can begin as young as 7 years of age. In Arkansas, the percentage of high school students who use e-cigarettes is now more than double the percentage of high school students who smoke. With e-cigarette usage becoming more frequent among younger children, the need for effective prevention messaging for young Arkansans has become crucial.