Recruiting is a priority for Single Parent Scholarships statewide, LaCresha Newton, Arkansas Single Parent Scholarship Fund Director, told Newton County volunteers and officials, Tuesday, Oct. 8, at a local organization meeting held at the Newton County Library.
Arkansas Single Parent Scholarship Fund's mission is to end single parent poverty through higher education.
Kim Paul-Williams, area program manager for the Arkansas Single Parent Scholarship Fund, said there are 22 current recipients in the Ozark West Region with one being a Newton County resident. That student is going to school to become an actuary, a professional with advanced mathematical skills who deals with the measurement and management of risk and uncertainty. Actuaries are essential to the insurance industry.
The application period for the next grant cycle for the spring semester opens Nov. 1 and closes on Dec. 1.
"We're going to recruit really, really, hard and try to find some students," Paul-Williams said.
Marketing efforts includes posting fliers in public areas including city hall and other governmental offices and grocery stores.
"We're just not reaching students," Paul-Williams said. "We used to have eight to 10 students every semester. I just don't understand it."
Recruiting efforts also includes online marketing and billboard advertising.
Newton said the problem is being experienced statewide with each region addressing it individually. Newton said grant applications include a question asking the applicant how they found out about the Single Parent Scholarship. Mostly it has been by word of mouth.
Newton was asked if recruitment declined as a result of the COVID-19 pandemic in 2020. Numbers were on the rise prior to the pandemic and the program expected numbers to decline, the director replied, but surprisingly they held steady throughout the two years of the pandemic's height and began to rebound slightly.