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Prudential celebrates the ‘rocks’ in our lives and moving forward, together

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(BPT) - The new year is often a catalyst for setting goals and making life changes — from switching jobs to moving to a new home to making lifestyle changes. Yet, as the global pandemic stretches into a third year, nearly nine out of 10 people who want to hit a reset still face at least one barrier to making a significant change in their lives, according to a recent Prudential Financial survey*.

With 75% of Americans considering a major change, it can be challenging to stick to a resolution, start something new or overcome an obstacle.

Lack of money (35%), discomfort with uncertainty (22%), fear of the unknown and lack of confidence (both 21%) are among the top barriers preventing people from reaching a goal. A strong foundation of support could make the difference in achieving personal goals and changes. Among those considering a change, 63% say that support from friends and family would help them move forward to make the change. People find that lift and source of confidence through the “rocks” in people’s lives, who encourage them to take that leap, root for them when they face their fears, and give them confidence to achieve their dreams.

These themes and sentiments are reflected in Prudential’s new commercial, “Rock Moments,” which celebrates the small, yet pivotal, moments when the strength and reassurance of the “rocks” in people’s lives propel them to become unstoppable. Rocks provide a strong foundation of support — whether a friend, loved one or mentor — to empower people to do great things, big and small.

The new commercial underscores the importance of optimism and forward momentum. It mirrors how so many of us are feeling right now during these challenging times — ready for a reset, ready to take a leap — but we need a friend, a mentor, a family member to cheer us on.

*The survey was conducted on YouGov Direct; 1,200 U.S. adults 18+ were surveyed on Nov. 16, 2021, between 2:49 p.m. and 4:45 p.m. Eastern time. Data is weighted on age, gender, education level, political affiliation and ethnicity to be nationally representative of adults 18+ in the United States. The margin of error is approximately 2.8% for the overall sample.


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